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Frequently Asked Questions

Everything You Need to Know

Get answers to the most common questions about our 1.5% listing model and how we help homeowners in Edmonds & Shoreline keep more of their equity.

Our 1.5% fee covers full-service, start-to-finish representation. This includes:

  • Professional photography
  • MLS listing + distribution to all major sites
  • Customized marketing for Edmonds & Shoreline buyers
  • Pricing strategy & market analysis
  • Showings & open houses
  • Offer negotiation
  • Transaction management through closing

Nothing is removed. You get full traditional service at a smarter price.

No.


Your 1.5% listing fee is all-inclusive.
 If you request optional add-ons (e.g., premium staging), we disclose costs upfront — never after the fact.

Because specialization produces stronger results. By focusing exclusively on these cities, we:
  • Know neighborhood-by-neighborhood pricing trends
  • Understand the exact buyer demographics looking here
  • Market homes more precisely
  • Price homes more accurately
  • Sell faster and for more
    • Most agents spread themselves across all of Seattle. We stay local — and that benefits your bottom line.  

We designed a modern, streamlined service model that removes inefficiencies many brokerages still use.
 We don’t cut service — we cut overhead.


That allows us to pass savings directly to the seller.

You don’t have to, although to get top-dollar it’s highly encouraged.


Offering a competitive buyer-side commission ensures more agents bring buyers to your home — which leads to higher offer activity and stronger final sale prices.
We’ll guide you on what’s competitive specifically for Edmonds and Shoreline.

Not at all. You receive the exact same professional marketing traditional agents provide, including:
  • High-end photography
  • Digital marketing
  • MLS exposure
  • Open houses
  • Private showings
  • Our business model is built to deliver more value — not less effort.
Here are real example savings for typical local home prices:
$1,000,000 (common in Edmonds/Shoreline)
Traditional 2.5-3% Fee: $25,000-$30,000O
Our 1.5% Fee: $15,000
You Save: $10,000+
Most sellers keep tens of thousands more in equity, without sacrificing service or results.

You owe nothing.


There is no upfront fee, and our listing agreement protects you from any obligation if your home doesn’t sell.

Yes — we guide you through:
  • What to fix (and what not to)
  • Staging strategies that matter most to local buyers
  • Simple improvements that boost value
  • Optional referrals to professional stagers
Our goal is to make your home show at its absolute best.
No.
 We are a full-service, locally focused firm that simply offers a better pricing structure. You get:
  • Dedicated agent support
  • Hands-on service
  • High-quality marketing
  • Skilled negotiation
  • Local market expertise
This is not a “list it and forget it” model — this is full-service real estate at a fair price  
Right away. We offer:
  • Free home valuation
  • Pricing strategy consultation
  • Personalized net proceeds breakdown
  • A step-by-step listing plan
Even if you’re not ready to sell yet, we’re here to help you plan.  

Yes.


Whether your home is $400k or $2M+, the 1.5% model is designed to help sellers maximize their equity — and it becomes even more beneficial for higher-value homes.


Sellers choose us because we offer:
  • Lower fees without lower service
  • Hyper-local expertise (Edmonds & Shoreline only)
  • Professional marketing comparable to top agents and teams
  • Hands-on, boutique-level communication
  • Higher net earnings for our sellers
We simply deliver more value per dollar than the traditional model.